Best times to post on each social channel — and how to find yours
General best times are a starting point. Your own audience data is the real answer.
General advice says mornings and early evenings work well, but that hides huge differences between audiences. A parent audience, a student audience and a business audience are rarely online at the same time.
Use your own analytics first. Look at when past posts earned the most engagement, not just the most views, and look for patterns across at least a month.
Test deliberately: post similar content at two different times, keep everything else as similar as you can, and compare. One test proves nothing, but four tests start to show a pattern.
Once you find a pattern, schedule around it — and re-check every quarter, because audiences and habits change.