PostFudge
Social media words, explained simply
A glossary for everyone who has ever nodded along to a term they were not sure about.
Why it helps
What you get from this page
Every point below comes from the workflow described on this page, plus the benefits that make it work day to day.
✓ Reach: unique viewers
✓ Impressions: total views
✓ Interactions divided by reach
✓ Compare like with like
✓ Source, medium and campaign
✓ Free UTM builder
Plain language, always
No jargon, no hidden terms, and clear answers when something is unclear.
A real team you can contact
Email, phone and postal contact details are published on this site.
Honest publishing status
PostFudge shows real publishing status on every post, and never pretends an account is connected when it is not.
Built for small teams
The product, pricing and support are shaped for creators, small businesses and teams, not only for large agencies.
How it works
From first step to finished post
Follow the same calm workflow, whatever you are planning.
Read the page
Find the answer, policy, or contact detail you need, in plain language.
Get in touch if needed
Email hello@postfudge.com or call (713) 743-2255, and include a short description of your question.
Use PostFudge with confidence
Start free, explore the dashboard, and grow to a paid plan only when it fits.
What you can do with it
Everything in one checklist
Use this as a quick check before, during, and after you publish.
- Reach: unique viewers
- Impressions: total views
- Interactions divided by reach
- Compare like with like
- Source, medium and campaign
- Free UTM builder
- Contact details published on every relevant page
- Policies written in plain language
- Support by email
- Based in Houston, Texas
In detail
Everything this page covers
Reach and impressions
Reach is how many people saw a post. Impressions count views, including repeat views by the same person.
- Reach: unique viewers
- Impressions: total views
Engagement rate
Engagement rate compares interactions — likes, comments, shares and clicks — with how many people saw the post.
- Interactions divided by reach
- Compare like with like
UTM parameters
UTM tags are labels added to a link so analytics can tell where a click came from. Try the free UTM builder on this site.
- Source, medium and campaign
- Free UTM builder
Pricing
Start free, grow when you are ready
Clear monthly pricing, no surprises, and you can cancel any time.
Free
For getting started.
$0 / month
- 3 social channels
- 10 scheduled posts
- Basic calendar and drafts
Growth
For growing teams that publish every week.
$19 / month
- 10 social channels
- Unlimited scheduling
- Approvals, inbox and analytics
Business
For teams and clients that need room to grow.
$49 / month
- Unlimited workspaces
- Unlimited team seats
- Priority support
Questions
Frequently asked questions
Email hello@postfudge.com, call (713) 743-2255, or write to 3100 Cullen Blvd, Houston, Texas 77204, United States.
PostFudge is based in Houston, Texas, and built for creators, small businesses and teams.
No card is needed to explore the dashboard, and the Free plan is free forever.
Yes. Pricing is clear and monthly, with no surprises.
Keep exploring
Related pages
Continue with the features, channels, and guides that fit this page best.