TikTok for business — without dancing
You do not need to dance, lip-sync or chase trends to use TikTok well for a business.
The most useful business TikToks are simple: answer a common question, show how something works, or show the human behind the business. All three can be filmed on a phone in minutes.
Hook viewers in the first two seconds with the question itself: 'Why does this keep happening?' beats a slow logo animation every time.
Keep it native. Film vertically, use natural light, and speak plainly. Over-produced videos often perform worse, because they do not look like TikTok.
Post, watch, learn, repeat. Your tenth video will be better than your first, and that is normal — consistency is the strategy.